making of video to this short confirmed this. Firstly Ryan wasn't actually filming with the standard iPhone video camera, he used a $5 app which allowed everything such as frame rate, resolution, white balance and focus to be manual. Secondly he was using a LED lighting kit worth well over $1000, and a handheld rig which cost $170. Lastly they weren't using the on board audio from the iPhone, an expensive portable audio recorder was used. Now I'm not against this video, I think it's great and very well done, I just don't think the normal low budget filmmaker would be able to achieve the same output to what 'Film Riot' got. Something I know is how sound is 90% of video, so the perfect sound which was recorded is what makes the short film seem good for an iPhone video. Another point I have is that the LED lights were most likely given to them for review and promotional purposes, and the same with the handheld rig.